Audience Research...

Audience's:

To research the different audiences of different types of newspapers and also to see which type of newspaper was most common I sent out a questionnaire I created to many people and received the responses I needed back in order to help me get the right type of image in my mind of the audience base that my newspaper is going to be aimed at.  

Here was the questionnaire I sent out:

From the response's I received back from my research I found out that the age group people thought that mostly reads newspaper's was the 30+ age group. Personally I think I selected the wrong age gaps to put onto my questionnaire and that I should of made them larger, for example maybe 16-20 then 30-40 and so on. I think this because from my results I know that it is the age group of 30 and above that mostly read newspapers but I don't know exactly how old this audience base is, but I think it will be the older section, 30-50+.

From my research it was made clear that people thought the youngest age groups from 16-26 didn't really read the newspaper as it was seen time consuming for people that age as they are most likely going to have other things to do. It was also mentioned that the younger age groups probably didn't read the newspaper because now if there is anything they need or want to know they can just access the internet on the go and find what they were looking for.

People reported that older people are most likely to read the newspaper and either daily or weekly, tending to read local newspapers the most and national newspaper only every now and again. This shows that the audience's reading these local newspapers are reading to find out information about the local area they live in as it interests and is important to them.

My research has helped me massively as I know know what types of people tend to read the newspaper and what they favour (local newspaper). This is good as I now have a clear insight to who I need to aim my newspaper at as I will include appropriate language and information for my type of audience.

So because of this I will be aiming my newspaper at an age group of 35-50+  being appropriate for families around the local area and also the older residents. My newspaper is going to be a local newspaper including interesting stories about what is happening around Portishead and Bristol the local area.