Originally I did want to have a taxi company advertised in my newspaper but I have changed my mind as I thought it would be quite awkward to collect photos for this advert. Instead I have decided to include an advert for a local fashion boutique offering a deal, percentage off of clothes.
I have also changed my mind about the mega bus advert and am also replacing that one for another advert. The advert I will be replacing it with is an advert advertising a meal deal at the Albion pub.
I chose to change these adverts as I thought it would be better to have a range of different adverts rather than two lots of transport adverts. I also thought it these adverts would be more appropriate to an older and local audience base.
Wednesday, 25 September 2013
Monday, 23 September 2013
Advert Designs...
Here are all my adverts (final designs):
These draw up's consist of my two plugs on the front cover and also my first main advert, advertising the Estate Agents.
My first plug says 'Win iPad mini inside' as it is at the top of the front cover to my newspaper this is one of the first thing my audience will see. With it being a plug it should have the effect of the audience that they feel the need to find out more and how they may have the chance if winning the iPad and therefore pick up and have a look and read of my newspaper.
My second plug is advertising the Bristol Zoo butterfly exhibition tickets. This one is mainly aimed at the middle aged audience with families and younger children. I have designed this to have a grey background with black text but I am going to see what white text will look like and see if it works better. I have put a butterfly in the top right hand corner as it is appropriate to the advert and includes a bit of colour.
At the bottom of the front cover to my newspaper I am going to have my biggest advert, advertising the Estate Agents; WestCoast. I'm not 100% sure what this advert is going to say have wrote something on there roughly along the lines of what it will say. The background of this advert is going to be a lightish blue colour with white text and a dark blue banner at the bottom. To the rich hand side of the advert I am going to have images of different house with a sold sign coming up from the bottom right hand corner.
This is my second sheet of draw up's including my other three main adverts. My original idea was to just have 4 adverts but because I included the two plugs on my front cover I know have 6 throughout my newspaper.
One of the adverts that is on the left hand side of my front cover is advertising a taxi company around Portishead, Bristol, Clevedon and Nailsea. The taxi company is called Flash. I have designed this advert to have a dark orange background, with either white or black text; again I'm not sure so will try them both and see which one is better suited. Also on the advert in the top right hand corner there is a lightning flash. This is the companies logo, along with a car at the bottom of the advert. This advert consists of the areas in which the taxi company works and a contact number.
The other advert that is also on the left hand side of my newspaper cover is the advert advertising the local window cleaner. The design of this advert is like a window, with white edges. The name of the business is 'Gleam Clean'. The advert is again going to have a lightish blue background with darker water droplets around the title. Might yet change the colours so it the other way around but just need to have a look at what looks best. Similar to my other adverts on this advert it will say what areas in which the window cleaner works; Portishead and Clevedon, and also a contact number.
Finally my last advert which is on the inside page of my newspaper is the Mega Bus advert. It was going to be a coach advert but change to a mega bus system which is very similar. This advert is advertising a trip from Bristol to London at prices from £7. I am not 100% sure on colours and things for this advert so do not yet know how it will look. This advert consists of a website that the audience can access to book and arrange trips and also a telephone number.
These draw up's consist of my two plugs on the front cover and also my first main advert, advertising the Estate Agents.
My first plug says 'Win iPad mini inside' as it is at the top of the front cover to my newspaper this is one of the first thing my audience will see. With it being a plug it should have the effect of the audience that they feel the need to find out more and how they may have the chance if winning the iPad and therefore pick up and have a look and read of my newspaper.
My second plug is advertising the Bristol Zoo butterfly exhibition tickets. This one is mainly aimed at the middle aged audience with families and younger children. I have designed this to have a grey background with black text but I am going to see what white text will look like and see if it works better. I have put a butterfly in the top right hand corner as it is appropriate to the advert and includes a bit of colour.
At the bottom of the front cover to my newspaper I am going to have my biggest advert, advertising the Estate Agents; WestCoast. I'm not 100% sure what this advert is going to say have wrote something on there roughly along the lines of what it will say. The background of this advert is going to be a lightish blue colour with white text and a dark blue banner at the bottom. To the rich hand side of the advert I am going to have images of different house with a sold sign coming up from the bottom right hand corner.
This is my second sheet of draw up's including my other three main adverts. My original idea was to just have 4 adverts but because I included the two plugs on my front cover I know have 6 throughout my newspaper.
One of the adverts that is on the left hand side of my front cover is advertising a taxi company around Portishead, Bristol, Clevedon and Nailsea. The taxi company is called Flash. I have designed this advert to have a dark orange background, with either white or black text; again I'm not sure so will try them both and see which one is better suited. Also on the advert in the top right hand corner there is a lightning flash. This is the companies logo, along with a car at the bottom of the advert. This advert consists of the areas in which the taxi company works and a contact number.
The other advert that is also on the left hand side of my newspaper cover is the advert advertising the local window cleaner. The design of this advert is like a window, with white edges. The name of the business is 'Gleam Clean'. The advert is again going to have a lightish blue background with darker water droplets around the title. Might yet change the colours so it the other way around but just need to have a look at what looks best. Similar to my other adverts on this advert it will say what areas in which the window cleaner works; Portishead and Clevedon, and also a contact number.
Finally my last advert which is on the inside page of my newspaper is the Mega Bus advert. It was going to be a coach advert but change to a mega bus system which is very similar. This advert is advertising a trip from Bristol to London at prices from £7. I am not 100% sure on colours and things for this advert so do not yet know how it will look. This advert consists of a website that the audience can access to book and arrange trips and also a telephone number.
Friday, 20 September 2013
Page Layouts...
I have drawn up two draft layouts of my pages. One of my front cover, and one of my inside page. These draft layouts just give an insight an some idea as to what my pages are going to look like and also what stories, adverts and titles are going to go where.
This is the draft layout of my front cover. At the top of my cover page I have two small adverts, One says "Win iPad Mini Inside" with a small image of an iPad mini. The second advert is to get tickets inside for Bristol Zoo Butterfly Exhibition This is just to show the audience that there are chances of winning different things inside of the Bristol Bulletin issues, this is a good example of a 'plug' drawing the customer in, and good promotion for both my newspaper, Apple and also the local Bristol Zoo.
Beneath these small adverts is my title "Bristol Bulletin". On the letter 'i' in both of the words the dots have been emphasised as part of my logo and individuality for my newspaper. I though the emphasis of the dots was effective as it suits the name of 'Bulletin' because they look like bullet points.
Underneath my title I have followed a convention of other newspapers an put the web address of my newspaper and also the date of the day the paper was issued.
Down the left hand side of my newspaper cover I have two of my adverts. The first advert (one on the top) is the advert of the local taxi company. I have not yet designed my adverts but know roughly what they will look like and what they will include. The second advert is of the local window cleaner, again like I said I have not yet designed any of them but know what they will look like and consist of. For example both of these adverts will have a small logo/image, a contact number, company name.
The next part of my front cover is my main story that does take up a majority of the page. My front cover story is going to be about a local fundraiser for a charity of some sort. I also have not yet drafted up my story but again roughly know where it is going and what it will consist of. There will be an image of people at the fundraiser raising money to go along with the story.
Finally at the bottom of my front cover there is another advert. This is the advert of the Estate Agents. Again I roughly know what this will look like and the design of it but it hasn't yet been created. On the advert there will be the company name, contact number, web address, office address, logo/image.
Here is the layout to my inside page. At the top of the page is a small section for the newspaper web address and the page number.
The first half of the page has one of my stories on. The first story one this page is about the new opening of the local restaurant (the mezze). As usual there will be an image of the mezzo to go along with the story of the opening. This story takes up a majority of the page.
On the second half of the page is a small story about the local health care centre but there is no image to go with this story as it is only small.
Beside the story is my last advert which is of the coach company and a trip that they are doing. Advert again will include; contact number, company name, web address, logo/image.
This is the draft layout of my front cover. At the top of my cover page I have two small adverts, One says "Win iPad Mini Inside" with a small image of an iPad mini. The second advert is to get tickets inside for Bristol Zoo Butterfly Exhibition This is just to show the audience that there are chances of winning different things inside of the Bristol Bulletin issues, this is a good example of a 'plug' drawing the customer in, and good promotion for both my newspaper, Apple and also the local Bristol Zoo.
Beneath these small adverts is my title "Bristol Bulletin". On the letter 'i' in both of the words the dots have been emphasised as part of my logo and individuality for my newspaper. I though the emphasis of the dots was effective as it suits the name of 'Bulletin' because they look like bullet points.
Underneath my title I have followed a convention of other newspapers an put the web address of my newspaper and also the date of the day the paper was issued.
Down the left hand side of my newspaper cover I have two of my adverts. The first advert (one on the top) is the advert of the local taxi company. I have not yet designed my adverts but know roughly what they will look like and what they will include. The second advert is of the local window cleaner, again like I said I have not yet designed any of them but know what they will look like and consist of. For example both of these adverts will have a small logo/image, a contact number, company name.
The next part of my front cover is my main story that does take up a majority of the page. My front cover story is going to be about a local fundraiser for a charity of some sort. I also have not yet drafted up my story but again roughly know where it is going and what it will consist of. There will be an image of people at the fundraiser raising money to go along with the story.
Finally at the bottom of my front cover there is another advert. This is the advert of the Estate Agents. Again I roughly know what this will look like and the design of it but it hasn't yet been created. On the advert there will be the company name, contact number, web address, office address, logo/image.
Here is the layout to my inside page. At the top of the page is a small section for the newspaper web address and the page number.
The first half of the page has one of my stories on. The first story one this page is about the new opening of the local restaurant (the mezze). As usual there will be an image of the mezzo to go along with the story of the opening. This story takes up a majority of the page.
On the second half of the page is a small story about the local health care centre but there is no image to go with this story as it is only small.
Beside the story is my last advert which is of the coach company and a trip that they are doing. Advert again will include; contact number, company name, web address, logo/image.
Tuesday, 17 September 2013
My Story Ideas...
My story choices:
Throughout my research I have read lots of stories from local and national newspapers. As my newspaper is going to be a local newspaper I am going to include three informative and interesting stories about things that are happening around the local area. As my audience are of an older age group it is important to make sure that my stories are relevant and of their interest. As I was unsure and couldn't decide on what type of stories to include in my newspaper I created a mind map to help narrow down my options:
Here are some of my story idea's and the ones highlighted are the ones I am going to start drafting up, and seeing what they look and sound like.
Finally I have chosen my 3 main stories. Slightly changed as I originally chose to do 4 stories within my newspaper but realised during the process of making it that there was not a lot of room once all of my pieces were coming together, like the images, adverts, headings and stories. So I now have 3 detailed stories in my newspaper.
On my front page I have chosen to have one story and this story is about the local secondary school 'Gordano School' RAG week. I chose to put this story on the front of my newspaper as from my research I found that most people read the newspaper in order to find out about local events happening around their local area. I thought this story would do a good job of drawing in the audience as it is about an institution from around the local area presenting a impressive image of the area by putting their own time and efforts into raising money for two charities
The second story featured in my newspaper but on the second page is the story about the new Mezze Restaurant opening on Portished High Street. I also chose this story as I though it would fit in well with the purpose of my newspaper and also fulfil the audiences expectations by including interesting stories about their local area and again presenting it with a good community image. This story just includes why they decided to open the new Mezze here and how it is benefitting the are.
Finally the last story included in my newspaper is the story about the health care centre and what they offer. This is just an overview about the new health care centre in the are and how people can benefit by using it. The story just includes opening times and contact numbers and interesting things the public may need and want to know.
Finally I have chosen my 3 main stories. Slightly changed as I originally chose to do 4 stories within my newspaper but realised during the process of making it that there was not a lot of room once all of my pieces were coming together, like the images, adverts, headings and stories. So I now have 3 detailed stories in my newspaper.
On my front page I have chosen to have one story and this story is about the local secondary school 'Gordano School' RAG week. I chose to put this story on the front of my newspaper as from my research I found that most people read the newspaper in order to find out about local events happening around their local area. I thought this story would do a good job of drawing in the audience as it is about an institution from around the local area presenting a impressive image of the area by putting their own time and efforts into raising money for two charities
The second story featured in my newspaper but on the second page is the story about the new Mezze Restaurant opening on Portished High Street. I also chose this story as I though it would fit in well with the purpose of my newspaper and also fulfil the audiences expectations by including interesting stories about their local area and again presenting it with a good community image. This story just includes why they decided to open the new Mezze here and how it is benefitting the are.
Finally the last story included in my newspaper is the story about the health care centre and what they offer. This is just an overview about the new health care centre in the are and how people can benefit by using it. The story just includes opening times and contact numbers and interesting things the public may need and want to know.
Adverts...
Adverts found in newspapers:
From my research and looking through many different newspapers I have found that there is a wide range of different type of adverts from wedding packages companies to McCain chips. I have decided that in my newspaper I am going to include three adverts out of the two pages I am creating. My first advert is going to be on the front cover and it is going to be of window fitting and window cleaning company.
Here is a mind map I created in the process of my research. This mind map includes all different adverts I came across in different newspapers whilst doing my research. I'm sure there are a lot more different adverts that aren't included on my mind map but these were the ones I seen in the papers. The text highlighted in yellow are the adverts that I have decided to produce and include in my newspaper. I'm not exactly sure where each one is going to be in my newspaper just yet but it there is likely to be two on the front cover and two on the inside page.
Here are some real adverts I found whilst doing my research:
From my research and looking through many different newspapers I have found that there is a wide range of different type of adverts from wedding packages companies to McCain chips. I have decided that in my newspaper I am going to include three adverts out of the two pages I am creating. My first advert is going to be on the front cover and it is going to be of window fitting and window cleaning company.
Here are some real adverts I found whilst doing my research:
Monday, 9 September 2013
Audience Research...
Audience's:
To research the different audiences of different types of newspapers and also to see which type of newspaper was most common I sent out a questionnaire I created to many people and received the responses I needed back in order to help me get the right type of image in my mind of the audience base that my newspaper is going to be aimed at.
Here was the questionnaire I sent out:
From the response's I received back from my research I found out that the age group people thought that mostly reads newspaper's was the 30+ age group. Personally I think I selected the wrong age gaps to put onto my questionnaire and that I should of made them larger, for example maybe 16-20 then 30-40 and so on. I think this because from my results I know that it is the age group of 30 and above that mostly read newspapers but I don't know exactly how old this audience base is, but I think it will be the older section, 30-50+.
From my research it was made clear that people thought the youngest age groups from 16-26 didn't really read the newspaper as it was seen time consuming for people that age as they are most likely going to have other things to do. It was also mentioned that the younger age groups probably didn't read the newspaper because now if there is anything they need or want to know they can just access the internet on the go and find what they were looking for.
People reported that older people are most likely to read the newspaper and either daily or weekly, tending to read local newspapers the most and national newspaper only every now and again. This shows that the audience's reading these local newspapers are reading to find out information about the local area they live in as it interests and is important to them.
My research has helped me massively as I know know what types of people tend to read the newspaper and what they favour (local newspaper). This is good as I now have a clear insight to who I need to aim my newspaper at as I will include appropriate language and information for my type of audience.
So because of this I will be aiming my newspaper at an age group of 35-50+ being appropriate for families around the local area and also the older residents. My newspaper is going to be a local newspaper including interesting stories about what is happening around Portishead and Bristol the local area.
So because of this I will be aiming my newspaper at an age group of 35-50+ being appropriate for families around the local area and also the older residents. My newspaper is going to be a local newspaper including interesting stories about what is happening around Portishead and Bristol the local area.
Friday, 6 September 2013
Newspaper Fonts...
Commonly Found in Newspapers:
Whilst I have been researching all different newspapers, they all seem to have in common the idea to use a basic and easy to read font. Also the print on theses newspapers is always quite small with larger and bolder titles and subheadings.
For my newspaper I am going to use this convention and use a very basic and easy to read font for my basic story text. Although for my main front cover title(name) I would like to use a different font that is slightly unusual and recognizable to my newspaper, something that is unique and individual.
Title(name) Font ideas:
Story Font ideas:
Whilst I have been researching all different newspapers, they all seem to have in common the idea to use a basic and easy to read font. Also the print on theses newspapers is always quite small with larger and bolder titles and subheadings.
For my newspaper I am going to use this convention and use a very basic and easy to read font for my basic story text. Although for my main front cover title(name) I would like to use a different font that is slightly unusual and recognizable to my newspaper, something that is unique and individual.
Title(name) Font ideas:
I have chosen to use font number 3 (Century Gothic) for my main front cover title(name) of The Bristol Bulletin. The reason I have chosen this font is because personally I think it suits the name of Bulletin very well as it is bold and blunt. I also think this font is suitable as it is quite modern and outstanding making it noticeable.
Story Heading Font ideas:
For my story headings I have chosen to have the 'Arial Black' font. I have chosen this font because personally I thought it was simple and easy to read but also bold and noticeable which is what I want it to be as I want it to catch the audiences attention.
I have chose to Bookman Old Style font for my basic story text throughout my newspaper. This is for the simply reason that it is basic and easy to read which will be appropriate for my newspaper and its purpose.
Newspaper Name...
My newspaper names:
Whilst picking my newspaper name I had two names that I particularly liked and slightly stuck on choosing between. These names were:
Whilst picking my newspaper name I had two names that I particularly liked and slightly stuck on choosing between. These names were:
- The Portishead Print
- The Bristol Bulletin
Because I was not sure on which name to settle with I asked a few of my peers in class which name they preferred an they all said; Bristol Bulletin. I asked them why they preferred Bristol Bulletin in comparison to The Portishead Print and they said it sounded more professional and official.
My Newspaper Name: The Bristol Bulletin.
Newspaper Logos...
Logo's:
Throughout my research I have looked at several different newspapers both local and nation. One thing I have noticed is that most newspaper have a logo that is individual to them. By this I mean they just use something small and basic to make them different and recognisable from other newspapers. Some newspapers don't have a particular logo, they just use their name.
Some Examples:
The Evening Post had a small ship. The Bristol Post has three small stars.
Throughout my research I have looked at several different newspapers both local and nation. One thing I have noticed is that most newspaper have a logo that is individual to them. By this I mean they just use something small and basic to make them different and recognisable from other newspapers. Some newspapers don't have a particular logo, they just use their name.
Some Examples:
The Evening Post had a small ship. The Bristol Post has three small stars.
North Somerset Times.
Central Somerset Gazette.
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